Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Somerset
Located in the west of England, Somerset shares borders with four other counties: Wiltshire, Gloucestershire, Dorset and Devon. It also borders Bristol, which is its own unitary authority.
Somerset is a good option for those seeking Chief Marketing Officer roles, with settlements in the region including two cities, Bath and Wells, as well as Weston-Super-Mare, Yeovil and Bridgwater. There's also the county town, Taunton.
During the Industrial Revolution, the region's biggest port was the one at Bridgwater on the River Parrett. Bricks and roof tiles were common exports at the time, but today, the region's economy is varied, with important industries including the service sector, retail and tourism, as well as agriculture, light industry and technology.
Just some of the products manufactured in Somerset include helicopters from AgustaWestland and oxygen systems for aircraft from Normalair Garratt.
Meanwhile, Ariel Motors Ltd makes performance motor vehicles in Crewkerne and there's a BAE Systems facility in Yeovil that produces military software.
Somerset is also home to a number of large distribution centres run by companies like Argos, Gerber Juice and Toolstation. Stone quarrying is also an important part of the local economy.
Other companies based in the region or with large facilities here include Blackthorn Cider, Ilchester Cheese and YeoValley Organic.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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