SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Somerset
Located in the west of England, Somerset shares borders with four other counties: Wiltshire, Gloucestershire, Dorset and Devon. It also borders Bristol, which is its own unitary authority.
Somerset is a good option for those seeking SEO Specialist roles, with settlements in the region including two cities, Bath and Wells, as well as Weston-Super-Mare, Yeovil and Bridgwater. There's also the county town, Taunton.
During the Industrial Revolution, the region's biggest port was the one at Bridgwater on the River Parrett. Bricks and roof tiles were common exports at the time, but today, the region's economy is varied, with important industries including the service sector, retail and tourism, as well as agriculture, light industry and technology.
Just some of the products manufactured in Somerset include helicopters from AgustaWestland and oxygen systems for aircraft from Normalair Garratt.
Meanwhile, Ariel Motors Ltd makes performance motor vehicles in Crewkerne and there's a BAE Systems facility in Yeovil that produces military software.
Somerset is also home to a number of large distribution centres run by companies like Argos, Gerber Juice and Toolstation. Stone quarrying is also an important part of the local economy.
Other companies based in the region or with large facilities here include Blackthorn Cider, Ilchester Cheese and YeoValley Organic.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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