SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Oxfordshire
Sharing borders with Warwickshire, Buckinghamshire, Berkshire, Northamptonshire, Wiltshire and Gloucestershire, Oxfordshire is a county in the south-east.
Home to major settlements like Oxford, Witney, Didcot, Chipping Norton and Bicester, the county is a fabulous choice for those seeking SEO Specialist opportunities.
The region has long been an important centre for education, and it is the location of the oldest university in the English-speaking world - and one of the best renowned - the University of Oxford. Established in 1167, these days the institution is responsible for much of the economic growth in the county.
Besides the students and tourism that the university brings to the region, it has also attracted a number of biotechnology businesses. Other large companies in Oxford include publishing houses Oxford University Press and Wiley-Blackwell, while the automotive industry is also thriving, with the headquarters of Morris Motors based in the city, along with a production site for Mini.
Beyond the dreaming spires of Oxford, the rest of the county is also thriving.
Didcot Power Station, for example, supplies energy to the National Grid, while other well-known companies include Kraft Foods, Wychwood Brewery and the Chipping Norton Recording Studios It's also the location of the Diamond Light Source synchrotron - a particle accelerator.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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