SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Berkshire
A ceremonial and historic county in England, Berkshire is often called the Royal County of Berkshire, due to it being the location of Windsor Castle. It shares a border with Oxfordshire, Surrey, Buckinghamshire, Hampshire and Wiltshire and is counted among the Home Counties. It's also an excellent location for those seeking SEO Specialist vacancies.
Berkshire is one of the oldest counties in England, with a history going back to at least the middle of the eighth century.
Eton College was established in the 15th century and is one of the most renowned public schools in England. It has educated 19 prime ministers, as well as notable scientists, authors and members of the royal family.
In 1810, the Kennet and Avon canal opened, making it possible to travel by boat from Reading to the Bristol Channel. The building of the railways also helped to further establish Berkshire as an important part of the British economy.
During the Industrial Revolution, the region was known for its large iron works, as well as brewing.
Today, Berkshire is home to a number of big businesses in sectors including confectionary, communications, technology, energy and pharmaceuticals.
Just some of the companies that can be found in the region include Amazon.co.uk, Honda, Panasonic, Siemens, Sun Microsystems, Vodafone, Bayer, LG and Microsoft. There's also a Waitrose distribution centre and the headquarters of NTS Express Road Haulage.
What's more, Slough Trading Estate is one of the largest in Europe, boasting more than 400 companies including Mars, Fiat, Telefonica O2, Ferrari, Fullers Logistics and Black & Decker.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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