SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Guildford
Located 26 miles (46 km) south west of the centre of London , Surrey's county town Guildford is a historic setting in England's South. For a time, between the 10th and the 13th centuries the Royal Mint was located here, and that's not the town's only association with precious things – the “Guild” part of its name relates to gold. Guildford's castle was built during this time, too.
Guildford was one of the first towns to have a canal dug through it, in the mid-1600s, about 100 years before the national boom in canals. Named the Wey Navigation, it linked directly to the River Thames to allow the fast transportation of heavy goods to and from the capital. Although the town has never been the location of heavy industry, it has always been a good place to do business, and that is certainly true today, with several international companies having offices or head offices there. The list includes Philips Electronics, Colgate-Palmolive, Ericsson, Allianz, Electronic Arts and Sanofi. Since EA is not the only major video game producer in town, Guildford has something of a reputation of being an entertainment software capital.
Guildford is a reasonably affluent town and is a firm favourite among London's commuters who still want to live in a thriving town with plenty going on. Its population is around 70,000, and there are places such as the Surrey Research Park with plenty of exciting innovations being developed. Despite the lack of heavy industry, SEO Specialist positions do come up in Guildford, and we're best placed to locate them when they arise.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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