SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Slough
Located in Berkshire, Slough is 22 miles west of London and ten miles from Heathrow airport. The borough is well-placed for travel to other parts of the country - or indeed other parts of the world - and it offers a wide range of options for those seeking SEO Specialist vacancies.
Until the 1800s, Slough was mainly an agricultural area with apple orchards and plant nurseries. It was also known for brick manufacture. In fact, the blocks used to build Eton College all came from Slough. However, after the Great Western Railway was built, this part of the economy began to decline and industry was on the rise.
The Slough Trading Estate was established in 1920 and was one of the earliest examples of this kind of commercial property in the UK. At the time, it was used for repairing and reselling ex-army vehicles, after the first world war, and was home to a number of factories.
Since the mid 1990s, Slough's economy has shifted from manufacturing to information technology and the majority of the factories have since been shut down and replaced with offices.
Today, the Slough Trading Estate is the largest of its type in Europe, with more than 600 buildings, 500 companies and around 20,000 people working there on a daily basis. Current resident businesses include Mars, Fiat, LG, Ferrari, Fullers Logistics, Stanley Black and Decker and Telefonica O2.
In addition, Slough is home to various financial and business services organisations, while health and education are also responsible for a significant portion of the region's employment opportunities.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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