SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Watford
A town located in Hertfordshire, Watford is just 18 miles from London and is a busy area with many opportunities for those seeking SEO Specialist roles.
It also boasts easy access to the capital - via overground trains or the Metropolitan underground line - making it perfect for those who want to work in London, but live away from the hustle and bustle of the big city.
Situated on the River Colne, Watford is thought to have originated during the Saxon period and was mainly an agricultural area until the Industrial Revolution. Thanks to the completion of the Grand Union Canal in 1798 and the London and Birmingham Railway in 1837, the city quickly began to expand.
During this period, manufacturing became an important part of the local economy, particularly paper-making, printing and brewing.
For most of the 20th century, a Rolls-Royce factory was located in Watford, which was responsible for manufacturing jet engines. This site was shut down in the early 1990s and re-born as the world-famous Leavesden Film Studios, which has been used for work on blockbuster franchises like James Bond, Star Wars and Harry Potter.
In line with the rest of the country, the service sector has taken over in Watford during the last 20 years and the city is now home to various multimedia companies. What's more, a number of large companies have the headquarters here - including Mothercare, Hilton and JD Wetherspoons.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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