SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Hemel Hempstead
After World War 2, the government set about a programme of building New Towns around the UK to re-house those made homeless by the Blitz. One of the towns built for Londoners was Hemel Hempstead, although a village of the same name had existed there since before medieval times. The town is situated 20 miles (33 km) north west of the centre of London and 10 miles (17 km) south of Luton, with St Albans just to the east.
The town has a shopping centre in the middle, and to the north east there is a large industrial complex called the Hemel Hempstead Industrial Estate. The estate came to worldwide prominence in December 2005 when there was a massive explosion at the Buncefield oil storage terminal. The explosion was supposed to be so loud that it was heard on mainland Europe; the sky glowed and a pall of black smoke covered drifted over London; thousands of properties were damaged. As well as being a depot for forecourt tankers, the depot had pipelines going directly to Heathrow Airport, which had to ration fuel and caused some travel disruption.
The depot was such an important part of the nation’s fuel infrastructure that it was ordered to be rebuilt, and it continues to grow as new parts are brought on stream. The rest of the industrial park continues to rebuild, and the town remains an important element in the UK’s supply system. With such good connections to London by road and rail, and with Luton Airport just up the M1, the town is well placed to continue growing. It’s not unusual for SEO Specialist jobs to come up in Hemel Hempstead, so it’s worth checking with us if you are looking.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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