SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in St Albans
St Albans is a historic city separated from the north London conurbation by about 6 miles of countryside. The city has had a presence for thousands of years, but it was the construction if its cathedral in the Middle Ages that brought the town to prominence (although it wasn’t formally completed until the nineteenth century). St Albans is supposed to be named after the first British Christian martyr, who was executed by the Romans.
The modern city is what estate agents would describe as full of character. It takes in architecture of many periods, although much of it is twentieth century detached or semi-detached housing or Victorian terrace. The city is served by two railway lines that carry passengers right into the heart of London (one via Watford Junction), and the town is nestles in a U-shape formed by the M1, M25 and A1(M). This ease of travel and the general pleasantness of the city has made it a highly attractive with commuters, and house prices have been kept high because of the demand.
Although many of the inhabitants pack themselves onto trains and head for London every working day, St Albans, with its economically active population, has quite an advanced infrastructure to maintain, which is why it is not unusual for SEO Specialist positions to become available either in the city itself or in nearby Watford, Luton or Hemel Hempstead.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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