SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Basildon
Situated in Essex, around 25 miles from central London, Basildon was established as a new town in 1948. Since then it has been a popular choice for those who commute to the capital on a daily basis, and it is one of the most populated regions in the county. It also offers a range of options for those seeking SEO Specialist vacancies.
Basildon is first mentioned in the Domesday Book, but it remained a fairly small settlement until the 19th century when railway services connected it to other parts of Essex. It wasn't until after the end of WWII that it really began to grow, incorporating nearby Laindon and Pitsea as part of the new town.
These days, Basildon is classified as part of the Thames Gateway and is thus undergoing significant regeneration, with the construction of new homes and work being carried out to town centre and road infrastructure. In 2010, Basildon's own version of the Hollywood sign was erected and the local council is working on a scheme for developing the industrial areas.
For the most part, Basildon's economy relies on retail and the service sector, with the largest employer being the local council. However, a number of larger companies are based here or have large facilities in the region, including IFDS Financial, Ford, SELEX, MK Electric, Konica Minolta and Gardner Aerospace.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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