SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Gillingham
Gillingham is a town in Kent where the River Medway spills out into the Thames Estuary. It was historically the site of a barracks and port, but today is home to a popular marina for yachts and small boats. The Royal Navy had a base there until the mid-1980s, when it closed down. The inevitable unemployment caused by the decline of its seafaring links was reversed somewhat by the construction of a business park, which created many jobs and was a success thanks to its already good road and rail links and proximity to London. The town serves much of the surrounding area as a centre of retail.
Gillingham Business Park is a thriving and productive area of the town, and employs many locals. In fact the park is so busy that Premier Inn has a branch there to assist face-to-face business in this region in the South East corner of the UK. With a population of around 100,000 inhabitants and a successful business park and retail sector, Gillingham can be an ideal place to look for a SEO Specialist position if you are living in the area.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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