SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Maidstone
The county town of Kent, Maidstone is situated on the River Medway and is just over 30 miles south-east of London. A bustling town with plenty of history and pretty public gardens, Maidstone is also an excellent option for those seeking SEO Specialist positions.
Archaeological evidence suggests that the area around Maidstone has been occupied since the Neolithic era, while the Romans and Normans also had settlements here. For much of the town's history, its economy relied on the river, which powered mills and served as a trade route.
By the 18th century, Maidstone had built up a number of industries, including stone quarrying, brewing and cloth making. Paper was also manufactured here and a technique for making wove paper was developed by James Whatman in 1740.
Today, Maidstone is a thriving community with plenty of retail space, restaurants and accommodation. It's also home to a number of large companies, such as KEF, which makes loudspeakers on the site of what was once a metalworking facility.
Maidstone is home to one of the largest office centres in the country. A significant amount of paper and package making is still carried out here and Aylesford is the largest paper recycling facility in Europe - it also manufactures newsprint.
In recent years, a number of tech and communications companies have also set up operations in Maidstone.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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