SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Ashford
The Kent town of Ashford was traditionally a market town and stop-off point for London to Folkestone or Dover travellers. Although it has a moderately large population of around 65,000, it is by far the largest settlement for 20 miles in any direction, and remains an important shopping town in the region, especially now that it has a designer outlet to accompany its several shopping districts.
It is the railways that have played the largest part in Ashford’s history since the nineteenth century, however. The town served as an important hub for trains to London (50 miles, or 80 km, to the north west), Tonbridge, Hastings, Folkestone and Canterbury and this brought trade and population to the town. But Ashford’s link with the railways became international when it was made a stop on the Eurostar line to France in 1996. The town now has at least five distinct trading and industrial estates, some of which are located there mainly thanks to its excellent links with London and the Continent.
Ashford has always been a busy town but the Eurostar line coming to town has made it a key element in Britain’s transport infrastructure. Ashford is also well connected by road, with the M20/A20 that links Folkestone/Dover and London passing by Ashford’s eastern borders. This all adds up to a positive picture for anyone seeking SEO Specialist jobs in Ashford or the surrounding area.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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