SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Margate
If Norfolk and Suffolk were to disappear underwater, and let’s hope they don’t, the Margate, Broadstairs and Ramsgate cluster would represent the UK’s easternmost point. Situated on the tip of Kent, it has long been the holiday resort of choice for many a Londoner who wants to trade the city streets for sandy beaches and fun. It was also one of the favourite Mods v Rockers battlegrounds in the 1960s, although Brighton is better known for this accolade.
Like many seaside towns of the UK, Margate went through great development in the Victorian era, boomed in the mid to late twentieth century, then declined as more and more families holidayed overseas as flights became more affordable. Margate has a population of about 60,000, which does swell a little in the summer months, but it is more a day-tripper’s destination than a holiday resort nowadays. The population has had to diversify somewhat for the town to survive, and there is now a wider range of non-tourist employment and a small amount of manufacturing taking place in the town.
Manston Airport, or Kent International Airport, is located a few miles to the south west of Margate, and handles flights to mainland Europe and the Channel Islands. The town is reasonably well connected by road and rail to London and the South Coast, too. Margate will have the kinds of logistics needs that accompany any concentration of population, which can sometimes throw SEO Specialist jobs into the mix, but nearby Canterbury, Ashford or Folkestone might be better bets.
Popular locations
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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