Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Margate
If Norfolk and Suffolk were to disappear underwater, and let’s hope they don’t, the Margate, Broadstairs and Ramsgate cluster would represent the UK’s easternmost point. Situated on the tip of Kent, it has long been the holiday resort of choice for many a Londoner who wants to trade the city streets for sandy beaches and fun. It was also one of the favourite Mods v Rockers battlegrounds in the 1960s, although Brighton is better known for this accolade.
Like many seaside towns of the UK, Margate went through great development in the Victorian era, boomed in the mid to late twentieth century, then declined as more and more families holidayed overseas as flights became more affordable. Margate has a population of about 60,000, which does swell a little in the summer months, but it is more a day-tripper’s destination than a holiday resort nowadays. The population has had to diversify somewhat for the town to survive, and there is now a wider range of non-tourist employment and a small amount of manufacturing taking place in the town.
Manston Airport, or Kent International Airport, is located a few miles to the south west of Margate, and handles flights to mainland Europe and the Channel Islands. The town is reasonably well connected by road and rail to London and the South Coast, too. Margate will have the kinds of logistics needs that accompany any concentration of population, which can sometimes throw Copywriter jobs into the mix, but nearby Canterbury, Ashford or Folkestone might be better bets.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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