Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Chelmsford
Located in Essex, Chelmsford was granted city status in 2012 and is the only city in the county. It is situated on the River Can, around 32 miles from Charing Cross and is considered to be part of the London commuter belt, meaning it offers a range of options for those seeking Copywriter positions.
Chelmsford's history can be traced far back in time and evidence of Neolithic and Bronze Age settlements have been found. In 1199, the town was granted a royal charter and the market is still held in the centre today.
During the Middle Ages, Chelmsford was named the county town of Essex and its population continued to grow in size. The railway arrived in the middle of the 19th century, leading to further economic growth and by the late 1800s, it had become known for its manufacturing industry, particularly electrical equipment.
In 1899, the world's first radio factory was opened in Chelmsford and during the second world war, the region produced machinery and light engineering.
During the end of the 20th century, Chelmsford declined economically. However, the city has gone through major regeneration over the last 30 years and these days it is an important location for administration and distribution.
Chelmsford is currently home to a number of large companies, including investment managers the M&G Group, electric motor manufacturer ebm-papst UK Ltd and e2v Technologies, which is known for its high-tech engineering products for the medical, science, aerospace and industrial markets.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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