Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Colchester
One of the UK's fastest growing towns, Colchester is located in Essex, approximately 60 miles from London and 30 miles from Stansted Airport. A popular choice for those who choose to commute to the capital for work, Colchester also offers a variety of Copywriter opportunities within its local area.
Colchester is often called the oldest town in Britain, and its market is also one of the oldest in the country. It was granted its first royal charter in 1189 and by the end of the 14th century, it had become an important location for the manufacture of woollen cloth.
Further growth of the textile industry occurred in the late 16th century when Flemish weavers immigrated to the area, bringing with them new methods of cloth making.
With the start of the Industrial Revolution, Colchester's economy began to expand and was no longer based on textiles alone. In 1865, Standard Ironworks was started by James Noah Paxman - this would later become Paxman Diesels.
From the beginning of the 20th century, the textile industry began to decline. These days, the town's economy has shifted away from agriculture and industry, and has moved towards the service sector, although a number of manufacturing facilities still exist in the area.
Many of the top employers in modern Colchester are in the public sector, including Colchester Borough Council, the University of Essex and the local NHS trust.
The IT sector also provides a number of jobs and so does the financial industry. Meanwhile retail is one of the fastest growing sectors in the area.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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