Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Greater London
Home to more than 7.5 million people and covering around 1,500 sq km, Greater London is an administrative division that was created in 1965.
Comprising the City of London, as well as the 32 London boroughs, it is often described as the region inside the M25, although this isn't exactly accurate. What's more, it offers a wealth of choice for those seeking Copywriter opportunities.
The centre of the British government, Greater London is home to various official bodies and it's also the financial hub of the country, with just some of the big companies based here including Lloyds, Barclays and Citibank. Other top companies with headquarters or other facilities here include Reuters, Ford, Warburtons, Tate & Lyle, Nestle and John Lewis.
What's more, transportation and shipping are essential for keeping Greater London running. Heathrow Airport is one of the busiest airports in the world, seeing around 69 million passengers a year, as well as a significant amount of cargo.
Meanwhile, several mainline rail companies travel into London and Transport for London helps millions of passengers get across the capital every day via bus, Tube, DLR and tram. There's also the Port of London Authority, which deals with commercial freight on the River Thames.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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