Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Middlesex
One of the smallest of England's historic counties, Middlesex was abolished in the 1960s and most of the region became part of the Greater London area.
The London boroughs that are today known as Barnet, Ealing, Haringey, Hounslow, Hillingdon, Enfield, Brent, and Richmond upon Thames, were once part of Middlesex. While other counties that absorbed bits of the region included Hertfordshire, Surrey and Berkshire.
These days, the area that was once known as Middlesex is thriving, and it benefits greatly from its proximity to the capital. It's also a great place to find Copywriter vacancies.
Most of the economy of the area is based in retail and the service sector. The UK headquarters of McDonald's is located in East Finchley, while other companies that call the region home include GlaxoSmithKline, British Sky Broadcasting, Sega Europe, JCDecaux and Guoman Hotel Management.
Fuller's Brewery is located in Chiswick and Cadbury plc has head offices in Uxbridge. What's more, the region, which is very close to Heathrow Airport, is home to a number of aviation companies including British Airways, Air France, KLM and Menzies Aviation.
Middlesex is also an important location for sport, with two of England's largest sporting arenas - Wembley and Twickenham - within its old boundaries.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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