Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hampshire
A county located on the southern coast of England, and sharing borders with Dorset, Berkshire, Wiltshire, West Sussex and Surrey, Hampshire is the largest county in the south-east and is home to a number of important settlements including Portsmouth, Southampton, Basingstoke and Winchester. It's a good choice for those seeking Copywriter vacancies.
People have been living in the Hampshire region for thousands of years, with Neolithic settlers building hill forts and farms in the area. The Celts, Saxons, Angles, Romans and Normans also had communities here.
The port towns of Portsmouth and Southampton have long been important points for trade with the rest of the world, particularly with America in the 17th to 19th centuries. The Titanic set sail for her ill-fated maiden voyage from Southampton in 1912. Today, the city is a major port for cruise ships - it is home to the headquarters of Carnival UK - and it also processes a significant number of cargo and container ships.
Just some of the many companies based in Hampshire today include BAE Systems Surface Ships, IBM, Zurich, The Automobile Association, Motorola and Sony Professional Solutions.
Ford has an assembly plant in Hampshire, which primarily manufactures the brand's Transit models, while the region is also known for its pharmaceuticals, insurance, communications, IT and electronics sectors.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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