Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Poole
If you think the word Poole has the same roots as the word “pool”, you’d be absolutely right, of course. The Devon town is on the South coast of England and is merged completely with Bournemouth to its east. In fact, the Bournemouth Arts University and the Bournemouth Symphony Orchestra are located in Poole, although they are definitively two separate towns.
The west side of Poole faces a natural harbour (Upton and Creekmore Lakes) within a larger natural harbour, and ferries leave the south of the town for St Helier (Jersey), Cherbourg and St Peter Port (Guernsey). Shipping, sailing and ferries are therefore important industries in the town, and this inevitably leads to Copywriter positions becoming available on a regular basis.
Although much of the town is now employed in the service industries, Poole does have a strong manufacturing heritage, and this still accounts for nearly a fifth of its employment. Again, this is good news for logistics, supply chain and procurement employment. The town is the base of motor yacht builder Sunseeker, which employs nearly 2000 people. Several companies have their HQs in Poole, including, bathroom consumables company Lush, lighting company Mathmos, plastics company sealed air and Hamworthy Heating and Combustion. Siemens also has a large presence in the town.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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