Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Taunton
Taunton has a long history and features particularly heavily in Britain’s religious past, with a monastery being located there in the tenth century. The town is still home to some of the most impressive churches in the UK, particularly the Church of St James, which dates back to the 14th century and has a 34 metre high tower which overlooks the Somerset county cricket ground. Taunton is the county town and administrative centre, and this accounts for a good proportion of its employment.
The town of Taunton is located towards the south west of Somerset, and is joined to Exeter and Bristol by the M5 Motorway. Thirteen miles (21 km) to the north is the Bristol Channel, and 23 miles (37 km) to the south is the English Channel. The railway that passes through the town loosely mirrors the motorway route, and the Western Union Canal linked Taunton in 1839.
Taunton is a relatively affluent town, and it is currently undergoing a major regeneration programme. There is some manufacturing and other light industry in the town, although it is mainly a service-based economy. Thee facts, along with good communications by road and rail make the town a reasonably good place to seek Copywriter work.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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