Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Taunton
Taunton has a long history and features particularly heavily in Britain’s religious past, with a monastery being located there in the tenth century. The town is still home to some of the most impressive churches in the UK, particularly the Church of St James, which dates back to the 14th century and has a 34 metre high tower which overlooks the Somerset county cricket ground. Taunton is the county town and administrative centre, and this accounts for a good proportion of its employment.
The town of Taunton is located towards the south west of Somerset, and is joined to Exeter and Bristol by the M5 Motorway. Thirteen miles (21 km) to the north is the Bristol Channel, and 23 miles (37 km) to the south is the English Channel. The railway that passes through the town loosely mirrors the motorway route, and the Western Union Canal linked Taunton in 1839.
Taunton is a relatively affluent town, and it is currently undergoing a major regeneration programme. There is some manufacturing and other light industry in the town, although it is mainly a service-based economy. Thee facts, along with good communications by road and rail make the town a reasonably good place to seek Head of Marketing work.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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