Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Plymouth
It is impossible to separate the Devon city of Plymouth with its naval heritage. With a seafaring history dating back to before Roman times, it would go on to become a key military port in the Spanish Armada attack and has played a part in most naval battles in British history owing to our nation’s fractious relations with its southern neighbours. It is also the place from where the Pilgrims set off for the New World in the early 1600s, hence the name Plymouth Rock that marks their landing place.
The city had a good Industrial Revolution, with industry growing around the port, ideal for import and export, and nearby Devonport became a shipbuilding centre. The port’s success and importance did have a drawback, however. The city and its docks were heavily damaged by German bombers in World War II, and much of what stands in the centre of Portsmouth today is of post-war origin.
While seafaring still plays a part in the culture of Plymouth, and connected industries still exist in the area, its importance as a naval and commercial maritime centre have diminished somewhat since the 1980s. There has been a growth in hi-tech industries, with establishments such as the Tamar Science Park providing innovation opportunities.
The city is also in the top 20 by population in the UK, which, together with its overseas trading opportunities, make it the kind of transport hub where Head of Marketing jobs often show up.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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