Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Swindon
A town located in Wiltshire, around halfway between Bristol and Reading, Swindon is a busy place with lots of opportunity for those seeking Head of Marketing vacancies.
The town's early history goes back to a Saxon settlement that was called Suindune in the Domesday Book. For hundreds of years, it mainly subsisted as a market town, with the trade of cattle, corn and other agricultural produce, as well as horse sales.
During the 19th century, the area was known for its railway works, which built and repaired locomotives for the Great Western Railway - a train company that connected the south-west and Wales to London's Paddington Station.
Today, Swindon's economy is mainly based in the retail and service sector and there are a number of large shopping centres in the region.
The town is also home to several big businesses. For instance, Honda and BMW/Mini both have manufacturing sites in the area, while W H Smith's distribution centre and headquarters are also situated in Swindon.
Other companies based in Swindon or with major facilities in the vicinity include Motorola, Dolby, Intel, Nationwide Building Society, Arval and the National Trust.
What's more, Swindon is home to a book depository for Oxford's Bodleian library. The facility has 153 miles of shelving and enough space to house an estimated eight million tomes.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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