Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Gloucestershire
A county in the south-west of England, Gloucestershire shares borders with a number of counties - including Herefordshire, Worcestershire, Oxfordshire and Somerset - as well as Wales.
Various towns and cities are located here, such as Gloucester, Cheltenham, Stroud, Tewkesbury and Cirencester, and it offers a wealth of choice for those seeking Head of Marketing vacancies.
For much of its past, this region has been agricultural, with market towns trading wool and dairy products. During the Industrial Revolution, textile making and cloth production became important to the local economy, and the canal network helped to make transport around the area easier.
These days, the service sector and tourism are both important for the area. Gloucestershire serves as a financial centre, home to companies like Cheltenham & Gloucester and Ecclesiastical Insurance, and it also has a number of aerospace companies like the Gloster Aircraft Company and GE-Aviation.
There's a large amount of light industry, with products being manufactured in Gloucestershire including foods and electronics.
The Government Communications Headquarters, also known as GCHQ, is located in Cheltenham, while a number of colleges and universities are also based within Gloucestershire.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us