Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Worcester
History runs like a river through the city of Worcester, which is situated on the River Severn 23 miles (38 km) south east of Birmingham. It was a thriving town in Roman times and although it fell out of favour when the empire started to recede, its population had exploded by the middles ages, reaching around 10,000, a huge number in those days. Many of its medieval buildings survive to this day, but there would have been many more had they not been demolished in the rebuilding fervour of the 1950s and 1960s. It was also at Worcester that Oliver Cromwell’s army defeated Charles II’s, leading to England and Wales becoming a republic for a decade.
In more modern times Worcester was famous for is porcelain and glove making, both of which industries have all but disappeared now. Kays, of catalogue fame, was also founded in the city, but the company was bought out by rival Grattan’s owners. Today, the best known product from Worcester is Worcestershire sauce, a fish-based condiment made by Lee and Perrins (two chemists) in Worcester in the early 1800s.
Worcester does have a history of manufacturing, and some of this remains, but today it is a centre for retail and tourism, with many visitors flocking to the city to see its cathedral and its other medieval buildings. It is by far the largest town for 20 miles in any direction, so brings in plenty of visitors from the villages and towns in the surrounding area to do their shopping. The city lies just to the west of the M5, which links Birmingham, and the South East, and has good rail links. Worcester is therefore a good place to look for Head of Marketing positions, and Cast UK do have such jobs available in the city and its surrounding area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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