Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Redditch
Redditch is a moderately populated Worcestershire town situated about 12 miles (20 km) south of the centre of Birmingham. Worcester is the same distance to the west and Leamington Spa is over to the west, and the whole town is surrounded from west to north to east by a curve made up of the M5, M42 and M40. The town’s population is around 80,000.
The town is historically noted as being the manufacturing base for needles, and at one point 90 per cent of the world’s needled could trace its journey back to Redditch. The industry has largely gone away now, replaced by a multitude of small manufacturing businesses. However the needle-making heritage lives on in the shape of the National Needle Museum, which tussles with Keswick’s pencil museum for the top spot on most tourists’ must-visit-before-I-die lists.
Redditch became a new town after the Second World War, and much of the old buildings and infrastructure was demolished to make way for a more modern, planned town. The town has a few notable residents in the world of business. Motoring and cycling retailer and windscreen wiper blade fitter Halford’s has its headquarters in the town, as does the engineering company GKN (formerly Guest, Keen and Nettlefolds), which can trace its history back to the 1700s. There’s also a major shopping centre, Kingfisher, which is responsible for creating a lot of local jobs. With such a diversity in Redditch and great links to major cities, it’s little surprise that Head of Marketing jobs appear in our inbox from time to time.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us