Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Royal Leamington Spa
The Romans, who loved a good mineral spring, knew all about the source, and would bathe in it between wine sessions. Centuries later the same spring would go on to make Leamington Spa’s fortune in the spa boom that gripped Britain in the nineteenth century. So popular was the town with Queen Victoria that she granted the town “Royal” status in 1838 (in fact it was called Leamington Priors until then, not Leamington Spa).
The town is located 20 miles (32 km) south east of the centre of Birmingham, 8 miles (13 km) south of Coventry and 27 miles (44 km) west of Northampton. As the popularity of spa towns declined towards the end of the nineteenth century, the town became a more typical industrial settlement, especially when the canals and railways came, although it kept some of its exclusive kudos and was a popular place for people from the cities to retire to or take a break. This led to it becoming a shopping town, and that aspect remains to this day. Engineering works, especially foundries, were common in the town, and that still goes on to some extent.
With an economically active population, good road and rail links, a fair amount of engineering work and some hi-tech industries in its business parks, Royal Leamington Spa is a deceptively promising place to find Head of Marketing work. As a commuter town for Coventry, Birmingham and Leicester, it also opens up fantastic opportunities for anyone willing to travel.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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