Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Yorkshire and the Humber
A part of the country known for the natural beauty of the Yorkshire Dales and the Lincolnshire Woods, Yorkshire and the Humber comprises a number of cities and large towns - like Bradford, Kingston upon Hull, Sheffield, Leeds, Doncaster and Halifax - that offer many opportunities for those seeking Head of Marketing positions.
The region has long been an important part of the British economy, particularly in terms of industrial capability and scientific innovation.
During the 18th century, Benjamin Huntsman pioneered a new technique for crucible steel. This paved the way for Sheffield to become a major player in the steelworks industry for the next 200 years. Stainless steel was also invented in the region in 1913.
These days, Yorkshire and the Humber is home to a number of large companies, such as Tata Steel Europe, Reckitt Benckiser, Ideal Standard and BAE Systems.
Yorkshire has a rich brewing heritage and is home to some big names such as Thwaites, John Smith’s, and Timothy Taylor, as well as being the home of two market leading tea brands, Tetley and Yorkshire. Yorkshire is also the home of Haribo, and the well-known Roundtree Factory. .
A number of financial services companies also have offices here, particularly in Leeds. These include Direct Line, First Direct and an HSBC call centre, as well as Yorkshire Building Society, Leeds Building Society and Bradford & Bingley.
The head offices for ASDA, Morrisons, Arla Foods UK and Clipper Logistics are also in the area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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