Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Lancashire
Situated in the North West of England, Lancashire - sometimes called the County of Lancaster or simply Lancs - includes cities like Preston , Chorley, Burnley and Lancaster. Meanwhile, Blackpool and Blackburn are unitary authorities that are often grouped with the area.
Founded in the 12th century, the region played a pivotal role in the Wars of the Roses in the 1400s.
During the Industrial Revolution, the county began to grow in prominence, especially in regards to the shipping, coal, textile and metal industries. The Manchester Ship Canal passes through the region on its way to Merseyside, while a number of other canals create a network of waterways that were especially important during the late 1800s and early 20th century.
Today, Lancashire is home to a huge number of companies ranging from manufacturing to financial, education to travel and energy to defence, making it a great choice for those seeking Head of Marketing jobs.
Indeed, some of the top name brands that can be found in Lancashire include Leyland Trucks, Baxi, Crown Paints, Hanson plc and Thwaites Brewery, as well as Xchanging and National Savings and Investments. There's also BAE Systems Global Combat Systems, which produces military vehicles, and Rolls Royce.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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