Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Bolton
Located in the Greater Manchester area, the town of Bolton is a thriving community with plenty of opportunities for those seeking Head of Marketing positions.
The town's history extends back thousands of years and signs of a Neolithic settlement include a stone circle on Cheetham Close. Bronze Age burial mounds in the region were excavated by the Victorians and the town was given a market charter in 1251. In fact, the medieval market was held until the 18th century.
Bolton has long been known for its textile industry and several innovations, including the spinning mule, led to the town's prosperity during the Industrial Revolution. However, there was substantial decline in the 1920s and today the chimneys and empty mills are the only reminders of this part of the town's past.
However, there is still an element of manufacturing to be found in Bolton, with smaller scale paper manufacturing, textiles and steelworks in operation.
Warburtons is headquartered in the town and has been since it was established in 1876. Now one of the UK's most popular brands of bread, this company produces millions of loaves every year. In addition to its head office, there are also two bakeries in Bolton.
For the most part, however, Bolton's modern economy relies on the service sector and tech. The town is home to a number of offices that specialise in data processing and there are several call centres and IT companies.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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