Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Yorkshire
A historic county in northern England, Yorkshire is well known for its beautiful green spaces, as well as its intriguing past - but it has also long been a centre for industry and commerce, making it an ideal choice for those seeking Head of Marketing jobs.
During the 15th century, the region was locked in civil war against neighbouring county Lancashire. Known as the Wars of the Roses, this series of conflicts over the throne lasted for more than 85 years, although a more friendly rivalry between the regions still exists today - mainly when it comes to sport.
Renowned for its wool and textile industry, Yorkshire also gained prominence for coal mining in the 16th and 17th centuries.
As the Industrial Revolution took hold, the region flourished - this was especially true of Sheffield, which was known for its innovation in the steel industry. What's more, a series of canals and railways was also developed, simplifying the transport of goods and raw materials throughout the region.
Today, a number of large cities and towns can be found in Yorkshire, including, Sheffield, Leeds, Hull, Halifax and Bradford, and within these locations job seekers can find a variety of industries - from financial and retail, through to manufacturing and technology.
Some of the top employers in the region include Morrisons, Asda, Yorkshire Bank Leeds, First Direct, Timothy Taylor Brewery and McCain Foods (GB).
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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