Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in North Yorkshire
A county in the region of England known as Yorkshire and the Humber, North Yorkshire is England's largest ceremonial county and it comprises most of the Yorkshire Dales and the North York Moors.
Those seeking Head of Marketing vacancies in North Yorkshire will have a number of options to consider, while the lovely scenery and wealth of outdoor space will be much appreciated by anyone who enjoys spending time in the great outdoors during their days off.
Settlements in North Yorkshire include Harrogate, Scarborough and Ripon. Meanwhile, the county town is Northallerton.
Much of the local economy is based on agriculture, in addition to mineral extraction and power. Technology, printing, retail and the service sector are also important industries, while tourism also brings a significant amount of money to the county.
Plaxons, a company that manufactures coaches and buses, has been based in Scarborough for more than 100 years - although it started out as a joinery workshop.
Richmond Foods is also located in North Yorkshire. It is one of Europe's largest ice cream production facilities, manufacturing Rowntree's Fruit Pastilles ice lollies and Fab bars.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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