Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Middlesbrough
Middlesbrough is one of several industrial powerhouses that served England’s North Sea coast during the Industrial Revolution and the age of empire, along with Hull, Newcastle-upon-Tyne, Sunderland, Hartlepool and Grimsby. It is a town of over 140,000 population which has had to perform a degree of reinvention in the post-war period as the docks fell into disuse, but the chemical plant at nearby Wilton and the steelworks continue to be strong employers to this day.
To the west of the city is Stockton-on-Tees, which was one end of the famous Stockton and Darlington Railway, the first public railway in the world. The railway had a massive effect on Middlesbrough’s economy when it was opened in 1825. The city is still well connected, with good road and rail links and Teesside Airport serving domestic and short-haul needs. With this rich mix of industries and a large population to cater for, Head of Marketing vacancies often emerge in Middlesbrough.
The city has a long list of notable people who hail from its street or its nearby area. A few famous names include football legends Brian Clough and Don Revie, rugby union star Rory Underwood, conjuror Paul Daniels, comedian Bob Mortimer (of Vic and Bob fame), guitarist Chris Rea and Corrie actors Thelma “Mavis Riley” Barlow and Chris “Brian Tilsley” Quinten, to name but a few. There must be something in the water!
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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