Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Newcastle upon Tyne
Newcastle upon Tyne has long been an important location in Britain. During Roman times, a fort called Pons Aelius was erected and served as the eastern end of Hadrian's Wall, while the Duke of Normandy built a castle here in 1080.
In the Middle Ages, Newcastle was a fortress on the northern border during the wars against Scotland. By the 16th century, the area had become known for its coal production. The city enjoyed a monopoly on shipping the fuel and thus created a rivalry with other nearby towns like Tyneside and Sunderland.
Printing, glassworks and shipbuilding were a big part of the city's economy as the Industrial Revolution took hold. Then, 19th century innovations such as safety lamps, improved milling techniques, electricity generation and light bulbs paved the way for the city's prosperity.
Of course, you can't forget one of Newcastle's most beloved products: Newcastle Brown Ale. Also known as Newkie Broon, this drink first went into production in 1928 and has been a favourite beverage ever since. Production, however, has been moved to North Yorkshire.
Today, the Tyneside conurbation is among the 10 most populous in the UK, making it a good choice for those seeking new Head of Marketing vacancies.
Heavy industry has declined over the last 50 years, to be replaced mainly with retail and the service sector. Just some of the many companies that are headquartered or have regional offices in the city include Greggs the baker, the Go-Ahead Group, Northern Rock, Proctor & Gamble UK and Sage, an enterprise software company.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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