Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Newcastle upon Tyne
Newcastle upon Tyne has long been an important location in Britain. During Roman times, a fort called Pons Aelius was erected and served as the eastern end of Hadrian's Wall, while the Duke of Normandy built a castle here in 1080.
In the Middle Ages, Newcastle was a fortress on the northern border during the wars against Scotland. By the 16th century, the area had become known for its coal production. The city enjoyed a monopoly on shipping the fuel and thus created a rivalry with other nearby towns like Tyneside and Sunderland.
Printing, glassworks and shipbuilding were a big part of the city's economy as the Industrial Revolution took hold. Then, 19th century innovations such as safety lamps, improved milling techniques, electricity generation and light bulbs paved the way for the city's prosperity.
Of course, you can't forget one of Newcastle's most beloved products: Newcastle Brown Ale. Also known as Newkie Broon, this drink first went into production in 1928 and has been a favourite beverage ever since. Production, however, has been moved to North Yorkshire.
Today, the Tyneside conurbation is among the 10 most populous in the UK, making it a good choice for those seeking new Chief Marketing Officer vacancies.
Heavy industry has declined over the last 50 years, to be replaced mainly with retail and the service sector. Just some of the many companies that are headquartered or have regional offices in the city include Greggs the baker, the Go-Ahead Group, Northern Rock, Proctor & Gamble UK and Sage, an enterprise software company.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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