Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Gateshead
Located just over the River Tyne from Newcastle, Gateshead has always been somewhat overshadowed and culturally engulfed by its neighbour in the public conscious, but it’s a happening town in its own right, with a huge amount going for it in terms of art, sport and industry. Gateshead was busy during the Industrial Revolution, with coal mining and ironworks playing important roles; the town produced ships’ anchors and chains for which demand was insatiable.
As the availability of electric energy took hold, Gateshead would become known as a cable manufacturing town, and the first trans-Channel telegraph wire was made there, as was half of the first transatlantic one. Sir Joseph Swan, one of those credited with the invention of the lightbulb, lived and performed his experiments in Gateshead, and it is thought that his house was the world’s first to be electrified for lighting. Modern Gateshead is still thriving. It is home to Europe’s largest shopping centre, the Metro Centre, as well as several trading and industrial estates. Gateshead, and its neighbour Newcastle, are ideal places to look for a Chief Marketing Officer position. The region is doing well economically, and there’s still a good deal of industry to complement the huge opportunity offered by its retail sector.
Culturally, Gateshead is head and wings above many larger towns and cities. Right at its south point is Antony Gormley’s towering Angel of the North statue, and at its northernmost point are the Sage Gateshead and the Baltic Centre for Contemporary Art, which occupies what was a flour mill. Tow of the north’s most iconic bridges, the “Blinking Eye” and the steel arch Tyne Bridge, both join Newcastle with Gateshead (along with five others). Gateshead stadium plays host to top athletics meetings, and for a month in 2006 was the location of the world 100 m sprint record (9.77 seconds) set by Asafa Powell.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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