Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Carlisle
Carlisle is the north-easternmost city in England, its outskirts lying just 4 miles (6 km) from the Scottish border. It’s roughly equal to Newcastle-upon-Tyne in terms of latitude, although it is much smaller, having a population of only 100,000. The city is served by the M6 which passes along its east side as it makes its way from Preston and Birmingham in the south, and changes into the A74(M) as it goes north towards Glasgow. The road east is the A59 which heads to Newcastle, and westwards, the A595 reaches the coastal towns of Whitehaven and Barrow-in-Furness. Carlisle is also on the main railway line from Manchester to Glasgow and Edinbugh. It is also the end point of the Settle to Carlisle railway line, which is considered one of the most scenic rail journeys in the UK.
The city can trace its roots back at least to Roman times, where, it is thought, it would have been a settlement connected with Hadrian’s Wall; the Wall would have sliced modern-day Carlisle in two. It must have been considered a strategic hotspot as it continued to be settled after the Romans, and a castle was built there in medieval times, as was the town’s cathedral. The city changed hands many times over the following centuries, most notably in 1745 when it was briefly held by Bonnie Prince Charlie.
Carlisle did play its part in the Industrial Revolution, but its relative isolation meant it was never one of the major players. It did grow a thriving railway engineering industry, however, and textiles were quite an important employer. Carr’s of Carlisle was founded around this time, and it would later become United Biscuits. Metal Box had a factory in the city, and it lives on under the Crown Holdings umbrella. There is still plenty of diversity in Carlisle’s industrial base, and as it’s so well connected it will always be a good place to look for Chief Marketing Officer jobs. The logistics industry would be quite different today without one of its Carlisle’s successful companies, Eddie Stobart, which was founded in the 1950s.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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