Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in South Shields
South Shields sits at the mouth of the Tyne in Tyne and Wear, about 8 miles (13 km) downstream of Newcastle-upon-Tyne and Gateshead, and about the same distance north of Sunderland. Although mining, shipbuilding and docks played a massive role in the town’s emergence during and after the Industrial Revolution, much of these industries has now been closed down, and the town relies on the service sector for local jobs. More likely, however, South Shields’ inhabitants will commute to Newcastle or Sunderland for their working lives. The port is still active, and although it is a shadow of its former self, seems to be growing.
The town punches above its weight when it comes to the list of famous people who were born or brought up there. The director of Alien, Prometheus, Thelma and Louise and Gladiator, Ridley Scott was born there, as were F1 genius Sir Frank Williams, Python Eric Idle, novelist Catherine Cookson and comedian Sarah Millican. At least some of them still have their Tyneside accents!
If you’re looking for Chief Marketing Officer jobs in South Shields, it might be worth expanding your search a little to take in the surrounding towns and cities and perhaps even to look for related jobs rather than an exact match. Although the docks are active, there will be more diversity in Newcastle, Sunderland and Gateshead. Please ask our consultants if you are interested, as they will be able to do a more general search and flag up other positions that might be of interest.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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