Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Middlesbrough
Middlesbrough is one of several industrial powerhouses that served England’s North Sea coast during the Industrial Revolution and the age of empire, along with Hull, Newcastle-upon-Tyne, Sunderland, Hartlepool and Grimsby. It is a town of over 140,000 population which has had to perform a degree of reinvention in the post-war period as the docks fell into disuse, but the chemical plant at nearby Wilton and the steelworks continue to be strong employers to this day.
To the west of the city is Stockton-on-Tees, which was one end of the famous Stockton and Darlington Railway, the first public railway in the world. The railway had a massive effect on Middlesbrough’s economy when it was opened in 1825. The city is still well connected, with good road and rail links and Teesside Airport serving domestic and short-haul needs. With this rich mix of industries and a large population to cater for, Chief Marketing Officer vacancies often emerge in Middlesbrough.
The city has a long list of notable people who hail from its street or its nearby area. A few famous names include football legends Brian Clough and Don Revie, rugby union star Rory Underwood, conjuror Paul Daniels, comedian Bob Mortimer (of Vic and Bob fame), guitarist Chris Rea and Corrie actors Thelma “Mavis Riley” Barlow and Chris “Brian Tilsley” Quinten, to name but a few. There must be something in the water!
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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