Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in the South East
As the most populous region of England, the South East stretches from Oxford to Southampton and from Reading to Dover, comprising some parts of the Greater London Urban Area and a number of the Home Counties, such as Buckinghamshire , Kent and Surrey.
The largest city in the in the South East is Brighton and Hove, while towns like Chatham, Gillingham and Strood make up the Medway conurbation, which has a similar population.
Over the years, the area has been an important part of the UK's economy and has been a centre for innovation - from the Enigma machine and Alan Turing's breakthroughs in computer technology, through to the development of Britain's space programme at Westcott.
Those looking for Chief Marketing Officer jobs in the South East will have a range of options to consider, as the region is home to a number of large companies specialising in everything from car manufacture to pharmaceuticals, food and beverages to petrochemicals and packaging to retail.
The main branch of Amazon.co.uk is based in Slough, while other top-name brands in the South East include PepsiCo, Harley-Davidson UK, Vodafone, Hovis, Ben & Jerry's, Blackberry, Panasonic UK, HP UK, Virgin Media and ExxonMobil UK.
Of course, transport is also a major part of the South East's economy, with Gatwick Airport, South Eastern Rail and the Channel Tunnel Rail Link and the Port of Dover all important elements.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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