Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Berkshire
A ceremonial and historic county in England, Berkshire is often called the Royal County of Berkshire, due to it being the location of Windsor Castle. It shares a border with Oxfordshire, Surrey, Buckinghamshire, Hampshire and Wiltshire and is counted among the Home Counties. It's also an excellent location for those seeking Chief Marketing Officer vacancies.
Berkshire is one of the oldest counties in England, with a history going back to at least the middle of the eighth century.
Eton College was established in the 15th century and is one of the most renowned public schools in England. It has educated 19 prime ministers, as well as notable scientists, authors and members of the royal family.
In 1810, the Kennet and Avon canal opened, making it possible to travel by boat from Reading to the Bristol Channel. The building of the railways also helped to further establish Berkshire as an important part of the British economy.
During the Industrial Revolution, the region was known for its large iron works, as well as brewing.
Today, Berkshire is home to a number of big businesses in sectors including confectionary, communications, technology, energy and pharmaceuticals.
Just some of the companies that can be found in the region include Amazon.co.uk, Honda, Panasonic, Siemens, Sun Microsystems, Vodafone, Bayer, LG and Microsoft. There's also a Waitrose distribution centre and the headquarters of NTS Express Road Haulage.
What's more, Slough Trading Estate is one of the largest in Europe, boasting more than 400 companies including Mars, Fiat, Telefonica O2, Ferrari, Fullers Logistics and Black & Decker.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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