Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Greater London
An administrative area that was created in 1965, Greater London is often described as the region within the M25. It comprises the City of London, as well as the 32 boroughs, and is home to an array of businesses, making it an ideal choice for those seeking Chief Marketing Officer opportunities.
For hundreds of years, London was known for its shipping and manufacturing, producing everything from textiles and food products, through to automobiles and ironwork.
In fact, a number of such facilities are still in operation today, such as the Tate & Lyle sugar refinery in Silvertown, Warburtons in Brimsdown and Nestle in Hayes. At the Ford factory in Dagenham, vehicle body panels and diesel engines are manufactured, while Fuller's Brewery operates out of Chiswick.
For the most part, however, London's economy is now based in the financial and service industries.
Around 70 per cent of the FTSE 100 are located within Greater London. In Canary Wharf, you'll find the headquarters of HSBC, Barclays, Citigroup and Reuters, while other big-name businesses in Greater London include the Guardian Newspaper, Balfour Beatty, GlaxoSmithKline, PricewaterhouseCoopers, Marks & Spencer, BP, British American Tobacco and Royal Dutch Shell.
What's more, transportation is a huge part of London's economy and day-to-day operation. Overground trains, underground trains, buses, coaches, taxis and trams all keep Londoners on the move, while the area is also home to a number of airports and the Port of London.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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