Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Maidenhead
To the west of London, just as the conurbation is beginning to fragment into more rural country, lies the town of Maidenhead. The town is on the commuter belt to London, whose centre is 25 miles (43 km) to the east, but also serves Reading 11 miles (18 km) to the west and Slough, its eastern neighbour. Maidenhead is served by trains on the London to Reading and Bristol line. The M4 and A404(M) pass to its south, and the A4 Bath Road passes through the town centre. Heathrow Airport is 12 miles (20 km) to the east.
The town appears to have grown around a bridge that was built to replace the ferry across the river in the middle ages, and some architecture from the period remains today, but the railway gave the town a real boost as it began to attract traders and new settlers. At the south eastern tip of the town is Eton Dorney, which was given international fame as the location of the rowing and canoe sprint events.
Although commuting is important to Maidenhead, and much of the local economy depends on it, there is some industry in the town, including software companies, the pharmaceuticals industry and plastics manufacture. The affluent populace, excellent communications to the capital and internationally, and a crop of local businesses mean that Chief Marketing Officer jobs in Maidenhead or the surrounding area are offered relatively frequently.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us