Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Farnborough
Aviation enthusiasts will know straight away where Farnborough is, as it is the site of a world-famous air show. Every two years aviation companies from the defence and civil sectors descend on the town’s airport to demonstrate their wares and sign billion-dollar deals, and the general public are treated to aerobatics displays and low flypasts by the fastest and largest flying machines in the sky.
The town of Farnborough wraps around the north and east of the airport complex, located at the north-eastern tip of Hampshire. To its south is Aldershot, home to the famous barracks, and 14 miles (23 km) to the north west is Reading. The centre of London is 32 miles (50 km) north east. The M3 passes to Farnborough’s north as it connects Southampton with the M25. The town also has several railway stations connecting the aforementioned towns and cities.
Farnborough has a busy retail sector and some notable business parks, such as Farnborough Aerospace Centre and IQ Farnborough. The latter is a work in progress, but already hosts a BMW dealership, AgustaWestland, Autodesk, Bluhalo, Blue Coat Systems and Defence Strategy & Solutions among others. It’s a businesslike town that is well connected and affluent, so could well harbour Chief Marketing Officer jobs as it goes about its work.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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