Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Guildford
Located 26 miles (46 km) south west of the centre of London , Surrey's county town Guildford is a historic setting in England's South. For a time, between the 10th and the 13th centuries the Royal Mint was located here, and that's not the town's only association with precious things – the “Guild” part of its name relates to gold. Guildford's castle was built during this time, too.
Guildford was one of the first towns to have a canal dug through it, in the mid-1600s, about 100 years before the national boom in canals. Named the Wey Navigation, it linked directly to the River Thames to allow the fast transportation of heavy goods to and from the capital. Although the town has never been the location of heavy industry, it has always been a good place to do business, and that is certainly true today, with several international companies having offices or head offices there. The list includes Philips Electronics, Colgate-Palmolive, Ericsson, Allianz, Electronic Arts and Sanofi. Since EA is not the only major video game producer in town, Guildford has something of a reputation of being an entertainment software capital.
Guildford is a reasonably affluent town and is a firm favourite among London's commuters who still want to live in a thriving town with plenty going on. Its population is around 70,000, and there are places such as the Surrey Research Park with plenty of exciting innovations being developed. Despite the lack of heavy industry, Chief Marketing Officer positions do come up in Guildford, and we're best placed to locate them when they arise.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us