Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in East Sussex
Bordered by Kent, Surrey and West Sussex, East Sussex is a ceremonial county in the south-east that is situated on the English Channel. It comprises communities like Eastbourne, Brighton and Hove, Hastings and Newhaven, and offers a variety of opportunities for those seeking Chief Marketing Officer jobs.
In the 5th century, the South Saxons settled in the region that would later become known as Sussex, although archaeological evidence suggests that humans and their ancient predecessors may have been living in the region for more than 400,000 years.
During the 16th and early 17th centuries, glass making was an important part of the East Sussex economy, although this mainly died out in the 1600s as competition with the East Midlands took over.
These days, East Sussex is a popular tourist destination and much of its economy is based in the service sector and retail.
Brighton is home to a number of financial services companies, including the European headquarters of American Express. Other companies include the Body Shop, and various media and tech companies have moved to the area since the 1990s.
What's more, East Sussex also comprises two important port towns. Newhaven is used mainly by ferry companies that travel between France and England, such as LD Lines and Transmanche Ferries. Meanwhile, Rye is predominantly used for fishing and yachting.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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