Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Hove
Hove is a south coast town that adjoins Brighton completely along its east side, and the two are collectively part of the city of Brighton and Hove. Although Hove proper has a population of 90,000, the local authority of Brighton and Hove is home to over a quarter of a million people, making it a sizeable concentration of people. Brighton is well known as being a holiday resort, whereas Hove, despite its coastline which is almost identical to its neighbour, is considered more of a residential area. Indeed, people from Hove (often light-heartedly) point out that they are from this more upmarket part of the area rather than Brighton, even if they are actually from Brighton! In recent years, with Brighton gaining a much more fashionable and bohemian image, perhaps the pendulum will swing the other way, particularly when people are selling their homes …
The town is a reasonably affluent and attractive place to live, and has an economically active populace attracted by pleasant surroundings and good shopping and entertainment areas. The UK’s largest distributor of snack foods, Palmer and Harvey (P&H) has its headquarters in Hove, as does the Mace convenience store chain.
The large population of economically active people in Hove and its surrounding area means that Chief Marketing Officer jobs turn up from time to time here. The town and its mother city are busy all the year round; thanks to its vibrant entertainment and residential scene, Hove and Brighton do not become ghost towns out of season like some other resorts.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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