Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Worthing
The seaside town of Worthing lies on England’s south coast, halfway between Brighton and Bognor Regis, in West Sussex. Settlement dates back to the Stone Age, and Worthing was a sleepy mackerel fishing town until the Georgian period, when grand building started springing up as it became part of the tourist trail. Much of the splendid architecture survives to this day, and the town now has a population of around 100,000.
The town is still best known as a holiday resort, Worthing does have a thriving economy that includes financial services (e.g. Aviva), pharmaceuticals (e.g. GlaxoSmithKline), government (HM Revenue and Customs) and the creative industries. There is a relatively strong manufacturing sector, too, which almost matches the employment attained by tourism-related industries. In the 1990s the town was particularly profitable, and its population are relatively affluent, especially for a town of its size.
Holiday resorts often suffer out of season, but this does not seem to the case with Worthing, which has managed to be productive and quite industrialised without sacrificing any of its Georgian charm. All this in combination makes it a place anyone looking for a Chief Marketing Officer position should put on their watch list if they live in the area – you may be surprised at what comes up.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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